I have been told that book promotion has to be an ongoing activity. That you have to devote at least an hour everyday to promoting yourself and your book(s). It is a difficult task. It is tedious and not always a creative endeavor and so it often slips down to the bottom of my “to do” list. It also takes time away from my writing, and obviously I am not always eager to give up those precious hours. Finally, there is often no immediate or noticeable measure of the effect of said activities, thus, after a while, feels like a worthless pursuit.
Also, I often question the difference these activities will make, even in the long run. I am not being negative, but trying to fathom what really can give an author that significant boost. I understand building a following, that is important. But, now that independent publishing has become quite a norm in the publishing field, and thousands of books are being published every month, the key is being able to stand out. My biggest concern is, if every author is reading the same advice blogs and doing the same promotional activities as the million other authors are doing at the same time, how is she being different from the others? And why would the readers take a second look at her book over the rest that are doing exactly the same? They wouldn’t have a reason to pick one over the other – if they pick any at all, it will be by sheer luck. This is why free promos on Kindle don’t have the power they had before. When almost every book is free, what is the fun in snagging yet another free book?
That said, promotions will need to be done to get your book to your readers. And while you can devise one or two massive marketing campaigns, there also will be need for repetitive showcasing of your books – like ads, or blog posts, or q&a sessions and the like. I have started scrutinizing the various mechanisms available to authors and evaluating what seems to work and what doesn’t. I have already touched upon a few outlets in my previous posts but I plan to go through them one more time. I will be back soon with my take on one of my newest discoveries – BookDaily.com.