Of the numerous book promotional strategies that swamp the interwebs with their sameness, one stood out for me with their somewhat new approach. BookDaily.com. I came across their name on an article and once I read about their model, I was quite intrigued.
BookDaily sends out emails every day to members who sign up to receive a sample chapter from one or two emerging authors, and one bestselling author. The teasers to the books are included in the email and they link back to the detailed pages on the BookDaily.com website.
I receive alerts every day, and I admit, I do not read it every time. But when a particular book’s name/art/teaser piques my interest, I enjoy reading the excerpts and comparing the samples included. It is a nice concept. On BookDaily.com, there are lists of books that you can peruse, including a separate list of emerging authors and their books. Authors can add their books in for free, and upload up to a sample of their work. I love the design of the site as well, it has a simple and minimalist look and feels approachable.
Also, BookDaily.com sells an advertising package for emerging authors. For $49 a month, they will include your sample in their emails at least 50,000 times. BookDaily emerging authors are also featured on the BookDaily home page on the day of their email promotion, listed in the Emerging Authors section of BookDaily.com, and spotlighted in the BD widget on their sister site ArcaMax.com. An additional benefit introduced lately – if your book is listed for free in the Amazon Kindle Store and you have an active BookDaily Emerging Author campaign, they also promote you on the Featured Ebook newsletter.
I tried to give this a go, so I bought myself the advertising package for a month. The service was pretty swift – the payment was verified the same day and my first promotion was scheduled for the following day. The excerpts went out first for the Featured Ebooks, then to for the Science Fiction genre two days later and finally the Teens Genre the following week.
So, $49 and half a month later, what do I have? This is the statistics on my book from BookDaily.com.
Excerpts sent in emails 44000
Emails opened 6400
Excerpt read on BookDaily 110
Not a great translation rate, that’s for sure. I saw small spikes in the Amazon numbers during the time, but then again it was not sustained. So, overall, it is not super effective. Yet it is better that the Goodreads.com advertising, which in the last 5 months has resulted in less than a dozen clickthroughs for me.
Will I continue with the paid promotion next month? I do not think so. I will only continue with the free version. But I might use the paid service again when the sequel comes out in July.