One cool site I came across while looking for promotion tools was CoPromote.com. CoPromote used to be Headliner.fm, and I saw it being mentioned on wordpress when I was posting to my blog one week. I looked into it, and the concept sounded interesting. And simple as well. CoPromote calls itself –
“A Network of Publishers Recommending One Another
Promote your Facebook, Twitter, and Tumblr posts on our platform to combine your social reach with other publishers and reach millions of new people.”
All you have to do is sign up as a user and the site will send you content that is relevant to your interests, which you can then share on your social networks – Facebook, Twitter, and others. When you promote others’ content you increase your reach or promotional power. To make use of that reach, you have to enter your own content into CoPromote, where it will be promoted by other users on their social networks. CoPromote uses a virtual currency called Karma Cash – you start off with a bunch of Karma Cash and you can make more of it by promoting other people’s content. You have to pay said Cash to promote your own content.
You can have multiple promotions running at the same time, depending on how much Karma Cash you have to spend. Each promotion lasts 15 days and each promoter can choose their own day and time to promote others’ content.
The free option is a good way to try the service, but premium services are available for paid accounts – the tiers being $49/mo for Pro, $99/mo for Platinum and $499/mo for Max.
I liked the idea, simply because it is a great way to increase reach. I only have time to add so many twitter/facebook followers, but if my content is picked up by someone with similar interests and a large following, I am able to reach a larger audience. The question was though, will the promotional tweets be treated as spam? It would all depend on how well CoPromote is able to match the content with the users.
Now, the numbers. I promoted one blog entry for 15 days for my trial run.
It was reposted 15 times, the total reach was 9.4K (9426 to be exact), and the amplification was 349.1. The interesting part was the number of engagements – 56. Engagements means the number of times my content was clicked, re-tweeted, liked or received a comment. During the two weeks, I also found a few new followers for my blog.
I liked it overall. My concern is, the ability of CoPromote to match content to the right users. While my promotion was running, I promoted a few posts on my social network as well. But I had a hard time finding content that my followers or I could be interested in and not treat as spam. So, I wondered, if my content was also irrelevant to people who received it. Will I try out the paid account? Maybe when the second book comes out and I am running promos all over the net. Until then, I will keep using the free version and keep monitoring the effect of these promos.