This is the age of social media. We all know that.
The best way to build a platform (a brand, your brand) is to use social media, and the most effective way is to blog. We all know that as well.
Yet, why aren’t more of us blogging?
I can tell from my experience. Because it’s so darn difficult to blog regularly. Case in point-I started this blog in October, 2013 and how many posts do I have here?
Not even 50.
That’s a terrible stat.
But, it’s changing. And changing quickly. I’m now posting almost everyday and not just because I think I have to, but also because I want to. Honestly, I can’t stop myself from writing here, it has become a compulsion.
Obviously, the visitor counts have been increasing steadily also. We know that’s expected, right? The better and steadier the content we provide, the more people are willing to spend their precious time reading what we write.
So, what did I change? What helped make a compulsive blogger out of the old unenthusiastic me?
I will list the 5 things I did, steps I took that helped me get into the groove. Maybe it will help someone else, help them get into blogging regularly as well. So, here goes –
- Read popular blogs – The first step is to research. So look around. I checked out several of the author blogs I liked. First, I looked up some of their stats. After that I looked at their content. Make a note of what is working and what is not. Find out what you really admire about that blog, and if you want to follow a similar path.
- Decide how frequently to post – This is very important. I have been told a zillion times that it is important to post regularly. If you don’t already have a huge following, in which case you hardly need a blog anyway, people will stop looking for posts from you if you don’t have anything new for a long time. So, choose an interval that you are comfortable with. I started with once a week. That was not too stressful, yet it was habit forming enough.
- Decide on what you want to post – Content is supreme. When I began blogging, this was the most difficult thing for me-finding content. Not anymore though. Why? Because, I know exactly what to write about. I like cycling through topics-my book (characters, inspiration etc), on writing and writing challenges, on marketing strategies, on YA/SciFi/Fantasy genre news, etc. This has helped me a lot because I have so much to talk about now.
- Set aside some time – A typical blog post is about 500-1000 words. Writing it up, editing and posting all of it takes time. That’s at least an hour for me. It’s good to know how much time we are talking about spending before we commit to it. Set aside that time, put it on your schedule. Find the best time to do it. I can blog almost anytime during the day-early in the morning, during lunch break, while the little one is playing, in between making dinner. When I started though, I could only write in the evening. So, finding the best time slot is important.
- Keep your commitment – Yes, the most important part. Sticking to it! In the end it’s all about practice and building the habit. The more you do it, the more you brain gets working on its own. Topics you want to write about come streaming through and very soon you can’t stop even when you want to.
I hope this helps someone. I have struggled long and hard with blogging regularly and I see so many of my friends struggle with it as well. I wish there was a surefire way for everyone to follow but unfortunately there isn’t. All we can do is try and find our way of doing things. But, keep at it and you will find a solution that’s perfect for you.
If you know of a method that has worked brilliantly for you, please do share.