Success stories about indie authors always warms my heart, and I get this tug inside to share it. It’s not because I’m a fierce indie myself, or only because I need to show other newbie authors the writing on the wall, but because it just feels good when the little guy wins.
Yay for Adam Croft! And rooting forever for the rest of the little guys.
From The Guardian:
From paying the bills, to £2,000 a day: making a killing from self-publishing
Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy.’
“Could you murder your wife to save your daughter?” That’s the hook for a novel that has enabled self-published author Adam Croft, writing from his back bedroom, to pay off his mortgage in just 20 weeks, selling 150,000 copies and winning a book deal with Amazon.
Croft, who lives in Flitwick, Bedfordshire, was running an internet marketing company when he wrote his first novel, Too Close for Comfort, in 2011. At first, he wasn’t sure what to do with the thriller, in which new recruit DS Wendy Knight takes on a sadistic serial killer. “It didn’t cross my mind to send it to a publisher – I thought it was my first one and it wouldn’t get picked up,” says the 29-year-old. He looked into Amazon’s self-publishing programme Kindle Direct Publishing, which offers royalties of up to 70%, depending on pricing. “I just wanted someone to pick it up and read it. I didn’t know I could self-publish until two weeks before I did it.”
Sales “trickled” in at first, until they took off enough for Croft to decide that he would write full-time. Croft has since self-published eight more books, seven of which are parts of his Kempston Hardwick and Knight and Culverhouse series. Amazon does not release sales figures, but Croft says he had sold around 350,000 books in five years, until the gamechanger: his most recent novel, Her Last Tomorrow. This thriller has sold 150,000 copies in just five months, and Croft estimates that he’s on target for £1m ($1.4m) of sales in 2016, compared with £20,000 ($29,000) in 2015.
Read the full article at The Guardian