Welcome back to my ongoing series about my experience with Kindle Scout. Today I get into the real deal-the CAMPAIGN (The First 10 Days).
You might wonder why I’ve divided up the campaign stage into three parts, because, essentially, they are all the same. Yeah, well, no! The first days are frenzied, the middle days are meh, and the final days are can’t-wait-for-this-to-get-over. Believe me, they are all very different.
So anyway, let’s jump into the frenzy of Day 1 to Day 10:
This is when we go “YAY! Can’t believe I’m doing this! Let’s get going.”
This is when we refresh the Kindle Scout home page a zillion times a minute to check if our book is on the “Recently Added” list, and after that, another zillion times to check if it has made it to “Hot and Trending.”
I honestly felt what a toddler who’s had cupful of sugar might have felt like. Seriously. A rush . . . panic . . . excitement . . . and it went on and on in cycles. This was me every hour of every day in the first 10 days of the campaign –
Oh, yeah! My book’s up there!
Heck! Why isn’t it on the Hot and Trending list already?
Woohoo! I made it to H&T.
Damn! Why did it fall off the list?
Why on earth does it not go back up on H&T?
Yeah, I had pretty much been insane those few days. Then I taught myself to relax and the final 20 days went nice and steady and not in a panic-stricken-dread-induced rush.
So anyway, what did I do for the campaign? I decided to announce my Kindle Scout run on:
- KBoards: It’s always good to announce the book there to get some eyes on it. Even though folks on Kboards don’t consider voting for a book until the last few days of its campaign, I had it up there from the get go. I enjoyed the camaraderie there then and still do, so chatting with fellow scouters about what was going on with my entry was enjoyable and . . . calming. And every view the book scored added to the tally.
- Mailing List: I hit up my mailing list (about 2000 strong at that point) on the second day of the campaign. If you take a look at the graph below, you’ll see the massive spike on Nov 19, with almost 500 views. Perhaps not everyone who checked the book out nominated it right away, but I got enough attention to have my book up on the H&T charts and it stayed there for a long time.
- Personal Contacts: I reached out to my personal contacts in phases, from around Day 5 through Day 8 (Nov 22 – Nov 25). Each of my emails to close friends and family generated a steady stream of views and nominations over the week.
- Social Media: I posted on my blog (which feeds into Twitter and FB) in the latter half of the first week as well. Got a great response on FB and another steady stream of views.
This is what my stats looked like. The first 10 days are from Nov 18 – Nov 27.
So, in hindsight, what did I do right?
My mailing list was awesome! I mean, they alone gave me a push big enough to keep my book trending for days. I also think my announcement to my personal circle was timely and apt. I got tremendous response from friends who got their friends involved into the campaign. Overall, for each friend I reached out to, I received between 1-4 nominations.
What did I do wrong?
I could’ve designed my FB post better. Most people, I believe, did not understand that I was asking for their votes/nominations. I cleared up my wording later, but an opportunity was lost.
Overall, my first 10 days were really good. At the end of it I was still checking the Scout site a zillion times an hour, but I was calmer than when I had begun knowing that I’d started off well. It was also great to find out how powerful a good mailing list can be.
During the first week, I also set up a HeadTalker campaign for the book. I posted the link on KBoards and before long I had reached the 25 people I needed for HeadTalker to broadcast the announcement.
It was all looking good on Nov 27, blissfully unaware of what was coming my way. That and more next week when I share about the campaign’s mid-life crisis.
Until then, have a super week.
Other parts of this series listed below:
Stay tuned for more of my experience with Kindle Scout. Next up – Campaign (Part 3): The 10 Days in the Middle